B2B platform for materialstudio network San Marco

Project description:

Turnkey development of a comprehensive digital platform for San Marco, the official representative of Italian decorative materials in Ukraine. It's not just a website, but a multi-layered system that combines the brand's visual aesthetic with powerful functionality to automate collaboration with retailers nationwide. We covered everything from in-depth business process analysis to developing a unique design and complex technical implementation.

Project phases

• Concept & Requirements Specification: Creation of a detailed technical specification and prototyping of all user scenarios (end customer, architect, dealer).
• UI/UX Design: Development of an exclusive design concept that underscores the aesthetics of the San Marco brand and enables intuitive user navigation through complex data sets.
• Technical Implementation (Custom WordPress): Implementation through clean code without a page builder. Use of ACF Pro for managing complex content structures such as texture catalogs and video tutorials.
• B2B Functionality: Implementation of a secure dealer area with custom ordering logic and role management.

Technology & Implementation

• Custom Development: Implementation based on a custom design without a page builder for optimal performance.
• Data Management: Use of ACF Pro to manage complex content types such as texture catalogs, video tutorials, and project portfolios.
• Dealer Portal: A secure B2B area with AJAX login and differentiated role management for ordering promotional materials.

Strategic Modules

• Interactive Color Picker: A specialized site for intuitive color selection for architects and end customers.
• App Marketing: Integration of landing pages for AR visualization apps and mobile color picker tools.
• Studio Finder: Interactive location map with city filters and dedicated subpages for each studio.
• Academy: Integrated area for video tutorials and a comprehensive style glossary.

Result:

By delivering a turnkey project, we provided the client with a powerful asset that synchronizes retail sales, professional education, and wholesale operations within a single, high-performance ecosystem.