Real Estate Ecosystem & Custom CRM
Project Overview:
Development of a high-load real estate platform for Great Estate agency. The goal was to transform WordPress into a powerful business tool, replacing the need for an external CRM and automating property distribution.
Tech Stack & Architecture
- Engine: WordPress (Enterprise-grade customization).
- Data Structure (ACF Pro): Built a complex database where each property has 20+ custom specifications (GPS, heating types, floor plans, etc.).
- User Management (WP User Manager): Developed a custom Realtor Dashboard for agents to manage their own listings and track performance.
- Lead Gen (Gravity Forms): Advanced 7-field lead capture system that segments inquiries by budget and property type.
- SEO & Speed: Optimized via Yoast SEO, 301 Redirects, and custom URL structures (Cyr-To-Lat).
Business Logic & Automation
- Smart Inventory Control: Implemented a unique "Object Aging" logic. If a realtor fails to update a listing within a month, it automatically becomes "Public," allowing other agents to claim and update it. This eliminated "dead" listings.
- API Synchronization: Seamless integration with Ukraine’s largest real estate marketplaces (LUN.ua and DOM.ria) via automated API feeds.
- Internal Search: Instant ID-based search within the agent's dashboard for rapid client support.
The Result:
A "Single Source of Truth" for the agency, where property management, lead generation, and multi-platform distribution are handled within one unified WordPress ecosystem.
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